Marketing UT Athletics

Knowledge To Go

When: Tuesday, Feb. 8, 12-1 p.m. CT
Where: Webinar. Join at this link:
Cost: Free
Details: In 1996, The University of Texas at Austin’s athletics programs languished in the Southwest Conference with an unimpressive record, coaching turnover and a $21 million budget. The rise of Texas Athletics to become a national powerhouse with $143.6 million in revenue is a story of focus, innovation and branding, with lessons for every enterprise. Ben Bentzin, lecturer in the Department of Marketing and CEO of an Austin technology startup was formerly a marketing executive with Dell Inc.

In his previous ten-year career at Dell, Bentzin had responsibilities for marketing, product development and e-commerce, including heading marketing for Dell’s consumer/small business division, product marketing for Dell Dimension and Dell Latitude brand computers and business to business e-commerce. Learn more.

Join us for this Knowledge to Go Webinar at noon CT on Feb. 8 by visiting No password is required, just login as a guest with your full name.

Time: 12:00 PM - 1:00 PM

We're sorry, the deadline for registering for this event has passed.